Terms of Service & Privacy Policy

SeedTree x Cafe Forest Partnership Program

Last Updated: October 15, 2025

📋 Quick Summary

  • Your email is used only for login and service delivery - never for marketing
  • We collect minimal information to run the program
  • Your Seeds balance is tracked securely
  • Information is shared only between SeedTree and Cafe Forest
  • We never sell student data to third parties
  • Parents can access and control their child's information

1. Introduction

Welcome to the SeedTree x Cafe Forest Partnership Program! We're excited to help students earn rewards while building their maths skills.

This document explains the Terms of Service and Privacy Policy for our partnership program. By registering and participating, you agree to these terms.

Who We Are:

  • SeedTree: An educational maths learning app that helps students improve their skills
  • Cafe Forest: A cafe located in Hornsby, NSW, offering quality drinks and a study-friendly environment

Program Overview: Students earn virtual currency called "Seeds" by solving maths problems on the SeedTree app. These Seeds can be redeemed for discounts on drinks at Cafe Forest (up to $3 AUD per drink).

2. Terms of Service

2.1 Eligibility

  • The program is open to students of all ages in Australia
  • Users under 18 should have parental awareness and consent
  • Parents/guardians can register on behalf of younger students (Years 3-6)

2.2 Seeds Currency

  • Exchange Rate: 100 Seeds = $1 AUD
  • Seeds are earned by completing maths problems and learning modules in the SeedTree app
  • Seeds have no cash value and cannot be transferred, sold, or exchanged outside the program
  • Seeds do not expire while your account is active

2.3 Redemption Rules

  • Hot Drinks: Up to 150 Seeds ($1.50 AUD) can be redeemed per drink
  • Iced Drinks: Up to 300 Seeds ($3.00 AUD) can be redeemed per drink
  • Redemption is available only at participating Cafe Forest locations
  • You must present your Seeds balance via the SeedTree app at time of purchase
  • Seeds cannot be combined with other promotional offers (unless stated otherwise)
  • Cafe Forest reserves the right to refuse redemption if fraud is suspected

2.4 Account Responsibilities

  • You are responsible for maintaining the confidentiality of your account
  • You must provide accurate and truthful information
  • You must not create multiple accounts to exploit the program
  • Any fraudulent activity will result in immediate account termination

2.5 Program Changes

We reserve the right to modify, suspend, or terminate the program at any time with reasonable notice. Changes to Seeds earning rates, redemption limits, or other program features will be communicated via email and in-app notifications.

3. Information We Collect

3.1 Required Information

To participate in the program, we collect:

  • Student's Full Name: For account identification
  • Email Address: For login and service communications only (see Section 4)
  • School Year: To provide age-appropriate content (Years 3-10)
  • Suburb/Postcode: For program reach analysis

3.2 Optional Information

  • Parent/Guardian name, email, and phone number
  • Previous visits to Cafe Forest
  • Current SeedTree app usage status
  • How you heard about the program
  • General interests and feedback

3.3 Automatically Collected Data

  • Registration timestamp
  • IP address (for country verification)
  • Seeds balance and earning history (when using the app)
  • Redemption transactions at Cafe Forest
  • Basic app usage analytics (session duration, features used)

🔒4. Email Usage Policy (No Marketing)

Your Email is ONLY Used For Service Purposes

We want to be absolutely clear: Your email address is used exclusively for login authentication and essential service communications. We do NOT use your email for marketing purposes.

What We DO Use Your Email For:

  • Account Login: Authenticating your identity when you sign in
  • Password Reset: Recovering your account if you forget your password
  • Service Notifications: Essential updates about your Seeds balance, redemptions, or account
  • Program Changes: Important updates about the partnership program (e.g., changes to redemption limits)
  • Security Alerts: Notifications about suspicious activity on your account

What We DO NOT Use Your Email For:

  • Marketing Emails: We will NOT send promotional or marketing messages
  • Third-Party Marketing: We will NOT share your email with advertisers
  • Partner Promotions: We will NOT send you unrelated offers from partners
  • Newsletters: We will NOT add you to marketing newsletters without explicit consent
  • Selling Your Data: We will NEVER sell your email to anyone

Our Commitment: Your email is a tool for you to access and use our service, nothing more. We respect your inbox and will only contact you when necessary for program-related reasons.

5. How We Use Your Information

We use your information solely for the following purposes:

5.1 Program Administration

  • Creating and managing your account
  • Authenticating your login credentials
  • Tracking your Seeds balance accurately
  • Processing redemptions at Cafe Forest
  • Providing customer support

5.2 Service Improvement

  • Analyzing program participation and engagement (aggregated data only)
  • Understanding which features are most helpful to students
  • Improving the redemption experience at Cafe Forest
  • Identifying and fixing technical issues

5.3 Legal Obligations

  • Complying with Australian laws and regulations
  • Responding to legal requests from authorities
  • Protecting against fraud and abuse
  • Enforcing our terms and policies

Legal Basis: We process your information based on your consent, to perform our contract with you (providing the service), and for our legitimate interests (improving the program and preventing fraud), always in compliance with the Australian Privacy Act 1988.

6. Data Sharing

6.1 Between Partners (SeedTree & Cafe Forest)

Your information is shared between SeedTree and Cafe Forest only to the extent necessary to operate the program. Specifically:

  • SeedTree shares your Seeds balance with Cafe Forest when you redeem
  • Cafe Forest shares redemption transaction data back to SeedTree
  • Both parties have signed data protection agreements

6.2 Service Providers

We may share limited information with trusted service providers who help us operate the program:

  • Cloud hosting providers (for secure data storage)
  • Email delivery services (for service notifications only)
  • Analytics providers (using anonymized data)
  • Payment processors (if applicable)

All service providers are contractually required to protect your data and use it only for specified purposes.

6.3 What We DON'T Do

  • We NEVER sell your data to advertisers or data brokers
  • We NEVER share student information with third-party marketing companies
  • We NEVER provide your email to anyone for marketing purposes

6.4 Legal Requirements

We may disclose your information if required by law, such as:

  • In response to a valid court order or subpoena
  • To protect the safety of our users or the public
  • To prevent illegal activity or fraud

7. Children's Privacy

We take extra care to protect the privacy of younger students. Our program includes users under 18, and we comply with best practices for children's data protection.

7.1 Parental Awareness and Consent

  • Students under 18 should register with parental awareness
  • For students in Years 3-6, we encourage parents to complete the registration
  • Parents can provide their contact information to stay informed

7.2 Parental Rights

Parents and guardians have the right to:

  • Access: Review their child's account information and Seeds history
  • Correct: Update or correct any inaccurate information
  • Delete: Request deletion of their child's account and all associated data
  • Control: Disable their child's account at any time
  • Contact Us: Ask questions about how we handle their child's information

7.3 Limited Data Collection

We collect only the minimum information necessary to provide the service:

  • No sensitive personal information is collected
  • No social security or government ID numbers
  • No credit card information (Seeds are earned, not purchased)
  • No location tracking beyond suburb/postcode

8. Data Security

We implement appropriate technical and organizational measures to protect your information:

8.1 Security Measures

  • Encryption: All data is encrypted in transit (HTTPS/TLS) and at rest
  • Access Controls: Only authorized personnel can access user data
  • Password Security: Passwords are hashed and never stored in plain text
  • Regular Audits: Security practices are reviewed regularly
  • Secure Hosting: Data is stored on secure, Australian-based servers when possible

8.2 Data Breach Notification

In the unlikely event of a data breach that affects your information, we will:

  • Notify affected users within 72 hours
  • Report to the Australian Information Commissioner as required by law
  • Provide guidance on protective measures you can take
  • Conduct a thorough investigation and implement improvements

Your Responsibility: Please keep your login credentials confidential and use a strong, unique password. Never share your account access with others.

9. Your Rights

Under Australian privacy law, you have the following rights regarding your information:

Right to Access

Request a copy of all personal information we hold about you

Right to Correction

Update or correct any inaccurate or incomplete information

Right to Deletion

Request deletion of your account and associated data

Right to Withdraw Consent

Withdraw your consent to data processing at any time

How to Exercise Your Rights

To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request within 30 days.

Right to Complain

If you believe we have not handled your information appropriately, you have the right to lodge a complaint with:

Office of the Australian Information Commissioner (OAIC)

Website: www.oaic.gov.au

Phone: 1300 363 992

Email: [email protected]

10. Data Retention

10.1 Active Accounts

While your account is active, we retain your information to provide the service:

  • Account information is kept for the duration of your participation
  • Seeds balance and transaction history are maintained
  • Usage data is kept for service improvement purposes

10.2 Account Deletion

If you delete your account or request deletion:

  • Personal information is deleted within 30 days
  • Transaction records may be retained for 7 years for accounting and legal purposes (anonymized where possible)
  • Aggregated, anonymized data may be retained for analytics

10.3 Inactive Accounts

  • Accounts inactive for 3 years will receive a notification email
  • If no response within 60 days, the account may be deactivated
  • You can reactivate your account by contacting us

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

SeedTree x Cafe Forest Partnership Program

Privacy Officer

Email: [email protected]

Cafe Forest Hornsby

2a Florence Street, Hornsby NSW 2077, Australia

Response Time

We aim to respond to all privacy inquiries within 7 business days

For urgent privacy concerns or data breach reports: Please mark your email as "URGENT" and we will prioritize your request.

12. Changes to This Policy

We may update this Terms of Service and Privacy Policy from time to time to reflect changes in our practices or for legal reasons.

How We Notify You

  • Significant changes will be communicated via email (to registered users)
  • The "Last Updated" date at the top of this page will be changed
  • We may display a notification in the app or on our website

Continued use of the program after changes constitutes acceptance of the updated terms. If you do not agree with changes, please discontinue use and contact us to delete your account.

Legal Disclaimer: This Terms of Service and Privacy Policy is provided in good faith and designed to comply with the Australian Privacy Act 1988 and Australian Privacy Principles. However, this document should be reviewed by qualified legal counsel before final publication. While we strive for accuracy, legal requirements may change, and professional legal advice is recommended.

© 2025 SeedTree x Cafe Forest Partnership Program. All rights reserved.

This document was last updated on October 15, 2025.